Conference Promo Kit
Ideas and resources for promoting your conference.

Promoting your conference is an important part of a successful event, but knowing what promotional activities will bring the most impact is not always clear. We’ve created this promotional marketing tool kit for conference organizers, to provide efficient and effective ideas and resources to help you and your team expand the reach of your conference.

Jump to: Email Marketing  |  Social Media Marketing  |  IEEE Computer Society Branding Resources and Templates

 


Email Marketing

Consider sending an email to your past attendees to invite submissions and announce deadlines

Topic examples: Call for Papers, Call for Participation, Registration is Open, Speakers are Announced

Ask last year’s paper reviewers (and past authors) to send an email invitation to their contacts inviting them to submit a paper

Access sample email template.

Note: Under all circumstances, email activities must comply with IEEE GDPR Guidelines.

 


Social Media Marketing

Post the conference news on your personal social media pages and ask committee members to do the same

When creating a social media post about your conference, include the following information:

  • Conference name, date, location, topic, and website url
  • Highlight important dates and deadlines such as Call for Papers, Call for Participation, and Registration Open
  • Include new announcements such as keynote speakers, special panels, unique events
  • Use current IEEE Computer Society logos per branding guidelines
  • Include a topical image, if desired. Access sample generic images below.
sample IEEE Computer Society Twitter post
Sample IEEE Computer Society Twitter post

Tag the IEEE CS handles on all social media posts, and we will re-post your news. Use the following handles:

Follow best practice guidelines for social media posts:

  • For Facebook, LinkedIn: Provide 500 characters of text, URL, and an image.
  • Twitter: Provide 240 characters of text, URL, and an image.

Share the announcement on the IEEE CS and IEEE group pages on LinkedIn

  • Log into group page(s) and announce Conference name, date, location, topic and website url.
  • Highlight important dates and deadlines such as Call for Papers, Call for Participation, Registration Open

Utilize your influencers

Do any of your committee members or their colleagues have strong social media followings? A supportive post or message from them can go a long way.  Reference the conference where applicable.

Ideas for engaging with influencers:

  • Reply to their tweets
  • Ask them a relevant question
  • Retweet them, adding a reference to a conference

Engage with the community

  • Look for people who have asked questions about your topic on social media channels such as Linkedin and ResearchGate.
  • Partially address their question and suggest the conference as the best resource on the topic

Post the Call for Papers on ResearchGate if you have an account

ResearchGate.net is a social networking site for scientists and researchers to share papers, ask and answer questions, and find collaborators.

 


IEEE Computer Society Branding Resources and Templates

Use new IEEE Computer Society branding

Please use current high-resolution IEEE Computer Society branding assets for your conference communications. Logos and usage guidelines are available.

Download sample generic image assets

These generic images may be used in conjunction with your social media post.

Personalize this sample social media image template (.pptx) with information about your conference.

Personalize this sample presenter email image template (.pptx) with information about your conference. This image can be put into presenters’ email signatures to promote the conference.